Food for Thought

Are you a local restaurant, bakery, or diner? Food photography is key for building a tasty brand and we have some delicious tips for capturing your best bites. 

1) Stay away from stock photos.

You might be able to get a nice pic to promote your tasty food or excellent service but these images aren’t as shareable, and don't speak to your unique menu options.  

Coffee and Doughnut from Sidecar Doughnuts in Santa Monica, CA.

Coffee and Doughnut from Sidecar Doughnuts in Santa Monica, CA.

2) Be authentic.

Photos of people doing interesting things, like employees interacting with customers or patrons enjoying themselves in your establishment are more specific to you. Capture the ambiance that makes people want to come in and check it out for themselves. 

Lifehouse Tonics + Elixirs in LA. 

Lifehouse Tonics + Elixirs in LA. 

3) Book a professional photographer.

Showcase your restaurant or food in the best way possible to elevate you marketing and give you plenty of photos to use for your social media. Remember, this may be your customers first impression of your brand and could determine if they make the choice to try you out. 

The Hive in Santa Monica, CA. 

The Hive in Santa Monica, CA. 

Final tips to snack on

The best photos are taken in natural light. Don’t use overhead lights, lamps, or your cellphone flashlight.

Clutter free is the way to be. Do a check of the frame to make sure you are free of spoons, napkins or any item that doesn’t add to the photo. Busy backgrounds diminish the photo quality. Focus on what’s important; the food.